With Lokalise, you can use pseudolocalization to pre-fill language with content before linguists start working on translations. Instead of translating the text of your mobile app into a foreign language, as in the process of localization, the textual elements are replaced with an altered version of the original language. Pseudolocalization is a method used for testing the internationalization aspects of software.
Consider implementing a pseudolocalization step For example, Lokalise has integrations with dedicated design tools like Sketch, which renders right-to-left strings.ģ.
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Pro tip: Use tools that support right-to-left languages. This means your app interface might have to be changed entirely for right-to-left languages to accommodate your user experience. Moreover, as localization is not just about translating words, your design might not be suitable for other markets for cultural reasons, which can lead to low adoption. As you can imagine, this can, and most likely will, distort or break your design and lead to bugs if not taken into consideration from the beginning. It’s important to remember that some languages (such as Hebrew and Arabic) are written from right to left. Use a tool that supports right-to-left languages (Arabic, Hebrew, etc.) Check out how you can do that with Figma and similar design tools in Lokalise.Ģ. Pro tip: Build with flexibility in mind to ensure that your design can accommodate different translations. Plus, if you want to include Korean, Japanese, Chinese, and other non-Latin script languages, this can also result in vertical text expansion. Here’s an example from Slack (who used Lokalise to quickly localize into 10+ languages): Whereas translating from English to Swedish can result in a 20-35% text contraction. For example, translating from the English language into German can result in a 20-35% text expansion. The term localization comes from the word locale, which refers to the language a customer speaks combined with where they are from.īest practices for mobile app text localizationĭifferent languages require different amounts of space in the design. This shows that the limits of localization are endless and that it extends far beyond translation.
The new flow offered options to sign up using WeChat or Weibo accounts, which are two of the most popular social media platforms in China. In 2015, Airbnb grew their Chinese traveler user base by 700% by creating localized signup flows for Chinese users. In Singapore, for example, where a lot of travel is outbound, they began local marketing campaigns promoting ‘staycations.’ In Japan, they launched a co-branded credit card with a local bank. Their ‘super app’ (which has succeeded in becoming a one-stop shop for holiday-goers) is now available in 40+ languages.īut that doesn’t even scratch the surface of their localization efforts. They began investing heavily in localization to provide unique value propositions to the local customer base. Here are two illustrative anecdotes to better explain: Mobile app localization is the process of adapting your application to suit a different language and culture.Īpp localization involves adapting every aspect of your app to fit your target market’s preferences, including unit and currency conversion, date formats, cultural norms, legal regulations, and different technological standards. What is mobile app localization and why is it important for growth? Following these guidelines will make your localization efforts more straightforward, so that you can provide a global experience to customers regardless of country or language.
We’ve compiled a list of 25 mobile app localization best practices to help you on your way. Building a mobile app? It’s crucial to make sure that what you’re creating can be localized fairly quickly and easily.
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